Two years ago, eBay promised same-day delivery for products sold by local stores, but after some bad news from its executives, eBay has terminated the project. The company has now pulled the “eBay Now app” from the iOS and Android app stores. The thing is, eBay’s idea would be cannibalizing its current services, and as analysts projected, it didn’t really provide a reasonable enough ROI.

In addition to it being operationally expensive and logistically complicated, Google and Amazon, have invested plenty of time into their own version of same-day delivery and neither of them are still quite where they’d like to be. Let’s see, perhaps eBay will try to bring that focus on super-fast deliveries to the website and mobile apps it’s already nurturing.