Marketing + Media
Search Engine Marketing (PPC)
Proven Engagement + Increase Conversions
Go Local Expert offers a smart way to streamline your business with an effective Pay Per Click (PPC) campaign using Google Adwords, Yahoo, Bing (Microsoft), or other search engines.
Search Engine Marketing or PPC campaigns, is a search-driven advertising model used to promote and direct traffic to your websites via a search portal advertiser.
Websites that utilize SEM ads will display an advertisement when a search query matches an advertiser’s keyword list, or when a content site displays relevant content (if utilizing a search network). Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a network affiliate site.
Most SEM offerings now offer retargeting/remarketing tools, network affiliate expansion, and the ability to work in synchrony with other video portals like YouTube, and Bing Videos for maximum exposure.
Site & Search Remarketing
Increase Frequency + Extend Conversions
Go Local Expert provides site and searches remarketing as an extension to your Search Engine Marketing campaigns.
In most cases, about 2% of web traffic converts on that initial website visit. Remarketing is a tool designed to help companies reach the 98% of users who didn’t convert.
Site retargeting is a form of online advertising we use to help you keep your brand in front of bounced traffic after they leave your website. What we do is place a small piece of code on your website to follow your site visitors (known as a 1×1 pixel), and later when your visitors browse the Web, the cookie will let your remarketing provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.
Site remarketing is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Search retargeting is a tool we enable in your SEM to target audiences based on previous search behaviors in other websites. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to your website before but would likely be interested.
Site and search remarketing is a powerful tool, but it works best if used in a larger digital strategy.
Digital Media Planning & Buying
Improve Reach + Heighten Opportunity
Go Local Expert has experience handling media buying for some of the world’s biggest advertisers, among them Red Bull and Adidas.
The world of digital media is complex: How should you present your brand, What should you offer, When should you launch the campaign, and Where should you publish your offerings. Once we have distinguished these elements, we are on the ball speaking to the companies that own the space to ensure firstly that it is possible for the message in those environments and secondly that our clients pay the best possible price to appear there.
While many communication messages now appear via what are called “earned” media such as PR or “owned” media such as events, “paid” media remains a vital part of the marketing process. Media buying strategies are often designed to ensure messages appear that encourage consumers to participate in “owned” or “earned” environments.
Affiliate Marketing (CPA)
Promot for Free + Improve Sales
Go Local Expert can help you enroll and manage your affiliate marketing account. While search engines, e-mail, and website syndication capture much of the attention of online advertisers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.
Affiliate marketing is a type of performance-based system in which a business rewards affiliates for each visitor or customer brought by that affiliate’s own marketing efforts. The industry relies on four players: The merchant (also known as the retailer, brand, or the website provider), the network (where the affiliate can enroll and bid to your contract and whom also earns a payment from), the publisher (also known as the affiliate, or you in this case), and your customer.
Reporting and Analytics
Understand Needs + Realize Opportunities
Go Local Expert can be hired to conduct comprehensive brand and marketing analysis and reporting.
There is a significant difference between reporting and analytics. Reporting is the structuring of information in such a way that it can be used to measure and monitor business performance. It can supply answers to questions like: What happened and when? How often and how much? Where exactly is the problem located? And how can I find the solution?
Analytics looks a step further, helping you use data to uncover opportunities in your market. Analytics can supply answers to questions like: Why did this happen? Which opportunities am I missing? What is the impact on my business if this trend continues? How can we do things better?
Design + Development
Website Design & Development
Premium Design + Intelligent Development
Let Go Local Expert design and structure the dream website you always wanted. We have experience working with some of the world most premium brands, and we have the know-how to build you a state of the art website with an easy back-end so you can update your own content.
When you see a website for the first time, you tend to make an instant judgment on its quality and relevance. Even if it is done subconsciously, we are able to take a fairly accurate impression very quickly. Your Websites design is essential, but more importantly, content, layout, and the backend customization is where most people go wrong. With Go Local Expert, you get the best of all worlds.
We are experts in setting up any type of website. All our websites are 100% responsive (working with all mobile devices, tablets, and desktops), and all our projects comes with a complementary walk throw of your website so we can show you how to change things on your own.
No matter how complex, we have done it or can execute that idea.
Go Local Expert can build eCommerce websites quickly and effectively. Using Magento, Woo Commerce, or OS Commerce, we craft compelling user experiences and strategic monetization plans that drive traffic and convert site visitors into returning customers.
We take care of the entire process, beginning with the design of an appealing interface, running store online, managing orders to secure payment processing systems, and promoting your website in accordance with your budget and schedule.
We at have all the proper resource and experience to architect, design and execute eCommerce applications for any industry segment along with hacker safe software code, secure sockets layer (SSL) encryption, and password-protected administration access.
Website Maintenance & Update
Sustainable Innovation + Positive Growth
Go Local Expert offers a Webmaster Service where we dedicate the appropriate time to update your website. Just as we expect to pay attention to timely oil changes and tune-ups on our cars to maintain our investment, our websites need regular attention also. The Internet is constantly changing and in order for your website to continue to render properly in new browsers, play well with new software, and remain secure from hackers, code must be updated regularly.
In these challenging economic times, outsourcing your website maintenance offers you much more for your money. Whether your website requires an occasional update or ongoing weekly changes, we have a solutions to keep your website up-to-date and accurate with fresh content. Our cost-effective Website maintenance plans are designed to keep your site healthy and secure plus to inspire business growth while fitting your budget.
Ideal Customization + Flawless Integration
Go Local Expert offers Customer Relationship Management (CRM) solutions to help you exceed your operations requirement.
With a customized CRM system, you can interact with current and future customers, organize business processes, automate and synchronize sales, manage marketing tasks, evaluate and monitor customer service, help organize technical support communication, and so much more.
We have done several CRM implementations for several industries, all meeting their own individual requirements. It is most commonly used to track customer analysis by customer sales, and can be found in call centers, social media, direct mail, data storage files, banks, and customer data queries.
Our CRM solutions are easy-to-use and featured with automation, customization, incorporation, and association facilitating steady business growth and comprehensive outlook of your customer interactions.
Special Prices + Premium Solutions
Go Local Expert wants to be an active force in society. We offer 20% off on all our website development and we offer a FREE Salesforce CRM Enterprise membership for all our non-profit clients (a $3600 value absolutely FREE).
Imagine a unified portal to view every interaction clients, supporters, members, funders, volunteers and affiliates for your organization. All our systems are built for the social and mobile era, connect your entire nonprofit: Partners, supporters, employees, and programs. Deliver better programs and services, engage and strengthen your community, communicate more effectively, and raise more resources.
Go Local Expert can make it happen! We offer an end-to-end for all those whom give so much to society.